In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer a futuristic concept—it’s a present reality reshaping how businesses operate.
At WSI, we’re committed to helping small and medium-sized businesses navigate this transformative technology. Recently, our Chief AI Officer, Robert Mitchell, shared valuable insights on the Text Request Talks podcast about the role of AI in modern business strategies. Let’s dive into the key takeaways from this enlightening conversation.
The Role of a Chief AI Officer
Robert Mitchell describes his role as Chief AI Officer in a refreshingly straightforward manner: “We talk about AI, we sleep AI, we eat AI so that you don’t have to.” This encapsulates WSI’s approach to AI—we immerse ourselves in the technology to guide our clients effectively. As Robert explains, the role involves helping businesses deploy AI solutions strategically, with suitable methodology, policy, and ethical considerations.
WSI’s AI-Driven Evolution
WSI has been at the forefront of digital marketing for over two decades, predating even Google. Recently, the company has pivoted to integrate AI solutions into its offerings, both for franchise owners and their clients. This shift is reflected in WSI’s updated tagline: “Embrace Digital. Stay Human.” This philosophy underscores our commitment to leveraging AI while maintaining the crucial human element in business interactions.
The Transformative Power of AI in Business
In the podcast discussion, Robert emphasizes the profound impact AI can have on business efficiency and productivity. By identifying specific tasks within workflows and automating them, businesses can unlock significant potential. As he notes, “Once we are able to unlock the potential of an individual and take a 30 clicks of a mouse type of a task down to one, that employee now has got more time and has the ability to do more human-based activities.“
The Urgency of AI Adoption
One of the most striking points Robert makes in the discussion is about the future of businesses in the AI era: “There’s gonna be two types of businesses in the future, those who use AI and those who are closed.“
This isn’t hyperbole—it’s a reflection of the competitive advantage AI can provide. Businesses that leverage AI effectively can achieve 20-40% productivity gains, allowing them to lower prices or increase profits.
Practical Applications of AI & The Human Touch
Robert shares a real-world example of how AI can transform business operations. He describes a franchise owner who used to spend an entire day every two weeks on a complex payroll process. By implementing AI, this task was automated, freeing up valuable time for more strategic activities.
Despite emphasizing AI, Robert continuously stresses the importance of maintaining human interactions in customer service. He suggests that instead of replacing human representatives with chatbots, businesses should use AI to empower their employees with instant access to information, creating “super employees” who can provide exceptional service.
Conclusion
As we navigate the AI revolution, it’s clear that the technology offers immense potential for businesses of all sizes. However, the key to success lies in strategic implementation and maintaining a balance between technological advancement and human interaction. At WSI, we’re committed to helping our clients “Embrace Digital. Stay Human.” ensuring they leverage AI effectively while preserving the personal touch that sets great businesses apart.
Are you ready to explore how AI can transform your business? Reach out to WSI today, and let’s unlock a world of digital possibilities together.
