Menu Close

Expert Tips to Improve your Ecommerce Website Experience

Expert Tips to Improve your Ecommerce Website Experience
Summary: Read this post all about ecommerce - why it's so important for your business, and the expert tips you need to know to improve your visitors' website experience.

In our most recent webinar, we dove deep into ecommerce. Our presenter, WSI Consultant John Leech from Ireland, explained why ecommerce is so essential for your business and some expert ways to improve your visitors’ website experience. Read this recap on our recent webinar, “Expert Tips to Improve Your Ecommerce Website Experience,” or watch the recording here.

While in 2019, only 15% of retail commerce was online, COVID-19 has brought about a permanent shift as internet shopping becomes the new normal. In our webinar, John shared his three-step framework for developing a strong ecommerce solution:

Ecommerce Website Experience #1 – Learn

Exactly as IRL, prospects will ask themselves, “does this look right?” and “am I comfortable doing business with this company?”. Use your Home, About, and Why Buy from Us pages to portray the type of establishment you are. Include social proof content such as testimonials and how-to articles to engage and build your reputation as a helpful expert. Display your physical phone number in the header as it is still a subconscious trust indicator. 51% of consumers trust companies that make it easy for visitors to contact company’s people.

Use your website’s footer to build more legitimacy with certifications, security protocols, and professional partnerships. 23% of shoppers have abandoned a purchase because they don’t trust the website security.

Double down on your contact details and make navigation easy with the predictable social media links in the footer.

Thanks to Amazon and eBay, a well-curated search function is essential on your Home page. While the element’s arrangement can vary, category image navigation helps move customers to your profitable, key product categories. This is particularly important as the public gets more comfortable with using mobile to shop. By 2021, 72% of all retail ecommerce worldwide is expected to be on mobile. At the same time, beware of distracting carousels and animations, which can negatively impact your conversion rate.

Make checking out easy – just as you would in a physical store.

Ecommerce Website Experience #2 – Shop

Your product catalog pages and how you categorize them to assist in navigation tell users that you have the solutions they are searching for. Your website is your shop, so who is your best sales assistant? A dynamic search with multiple different filters that helps your customer find what they want.

People make decisions based on comparisons, so help them compare options. Answering questions before they are asked keeps customers moving through the flow to making a purchase – avoid instances where they may stop and wonder “why?” as this is when you risk losing them.

Customization options, such as choosing a specific color combination, means that the user is investing more time selecting that product. Feeling control in the experience leads to more commitment and that, in turn, leads to significantly improved conversion rates.

Your images must be the best quality possible, without impacting your page performance. In line with that, videos are growing more popular every day – especially for your top, high-markup products. Shoppers who view a product video are 174% more likely to purchase.

Make everything easy for your customers – from navigation and checkout to descriptions and warranties.

Ecommerce Website Experience #3 – Buy

To complete the purchase process, your checkout page needs to be as clear and concise as possible. Avoid being part of the approximate 70% global cart abandonment rate for ecommerce by:

  •         Removing all possible distractions;
  •         Having a one-page checkout process;
  •         Avoiding forced registration and allowing guest checkout;
  •         Waiting to upsell until the purchase is complete;
  •         Offering multiple payment options, like credit card, PayPal, or Apple Pay;
  •         Being open about shipping costs right from the beginning.

In Summary

With the assistance of your WSI Healthy Digital Solutions consultant, you can tweak your ecommerce web design and see the impact of those changes using analytics. But don’t focus solely on the design, and make sure to spend as much time as possible on the entire online shopping experience.

For more information on improving your e-commerce website experience and other digital marketing strategies, contact WSI today.


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.

    Why LinkedIn Ads Are Important

    Why LinkedIn Ads Are Important


    LinkedIn Ads are an excellent way to advertise your business to a professional audience. To find out why you should use LinkedIn ads, click here now.

    Read Article
    How Do AI Apps Fit Into Your Digital Strategy and SEO?
    Artificial Intelligence (AI)

    How Do AI Apps Fit Into Your Digital Strategy and SEO?


    Wondering if AI apps are worth your time? Learn how they can help with your digital marketing and SEO strategy in this comprehensive guide.

    Read Article
    B2B Marketing: What Is the Right Mix of Brand Marketing and Demand Marketing?
    B2B Marketing

    B2B Marketing: What Is the Right Mix of Brand Marketing and Demand Marketing?


    Are you trying to determine what the right mix between brand marketing and demand marketing for your B2B business? If so, then this article will help to understand what the right mix is for you.

    Read Article