Keywords are an essential part of your SEO (Search Engine Optimization) strategy as they can significantly boost your business’s online presence. Whether it’s incorporating keywords on your website, social networks, or even naming your images, using them correctly can make a big difference.
In this article, we will explain more about keywords and how to use them effectively.
What are Keywords?
Keywords are commonly used words or phrases that people type into search engines. By using these words in your content, you increase your chances of appearing among the top search results for potential customers.
How Do I Determine if a Keyword is Good?
The best keywords to use are those with high search volume and a stable trend. The search volume represents the number of times a keyword has been searched in approximately 12 months, giving you an idea of how frequently you may appear in search results if you use that keyword. On the other hand, the trend of a keyword represents the audience’s interest in that keyword over the course of 12 months. By analyzing the trend in a graph, you can see how the searches for that word have fluctuated each month.
For example, the search volume for the word “flu” or “flu symptoms” is likely to be higher during the winter season compared to summer, resulting in a higher peak in the graph during the last part of the year.
Where Should I Place the Keywords?
You should incorporate the keywords you’ve identified into the content you publish online. Any type of content is suitable for including your keywords. The two most popular strategies are:
Onsite SEO: In this approach, you place keywords in the descriptions of your landing pages. By using HTML tags for different titles and subtitles, you provide search engines like Google with a clearer understanding of the content on your website, helping them decide whether to show it to the audience.
Blogging: Blogging allows you to focus on a specific keyword as the main topic and write content around it. For instance, the primary keyword for this very blog is “keyword,” and secondary keywords, in the form of questions, were used to create the titles.
However, you must be careful with the intent behind the keyword.
What is Keyword Intent?
Keyword intent refers to the objective for which the audience searches for a specific word. There are three main objectives:
- Learning: People searching with the intent to acquire new knowledge or gather information.
- Making a Purchase: Users searching with this intent have the intention to buy a product or service.
- Finding a Specific Website: Some users search with the intent of locating a particular website.
Depending on the intent of your keyword, you can use it in various ways, such as incorporating it into your social media posts, web content, blogs, comments on posts, or even creating related images or infographics.
Remember that your goal doesn’t always have to be directly selling your product or service. By being a source of support and providing reliable information.
Where Can I Find Keywords?
There are several popular tools available, such as SEMRush and AhRefs, that can help you find suitable keywords. Some of these tools offer free versions with basic information about each keyword to assist you in making the right choice.
If you’re an expert in your industry, you likely have insights into common problems or questions that people have. Complement your knowledge with searches on social media platforms, search engines, blogs, and other platforms where your audience spends time. Alternatively, you can hire an SEO expert like WSI Healthy Digital Solutions to analyze your current content and provide advice on where to strategically place keywords to boost visibility.
By following these strategies, you’ll be able to improve your website’s ranking in Google, generate fresh and innovative content ideas for your blog, optimize your social media posts, and ultimately enhance your online presence.