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Market Research Tools to Transform Your eCommerce Strategy in 2023

Market Research Tools to Transform Your eCommerce Strategy in 2023
Summary: With 2023 right around the corner, it time to take your Marketing Strategy to the next level and invest in some market research. Here are some tools that can help you.

In 2023, market research tools will be more sophisticated than ever, and businesses will be able to transform their eCommerce strategies with the help of these tools. By using big data analytics and artificial intelligence, businesses will be able to make more accurate predictions about what customers want and need. As a result, they will be able to stay ahead of the competition and grow their businesses.

In the past, market research was conducted through surveys and focus groups. However, these methods are expensive to implement and require a large marketing budget. With the advent of big data, businesses now have access to vast customer data. This data can be used to understand customer behavior and preferences.

Tools such as predictive analytics and machine learning are being used to analyze this data. These tools can provide insights that would not be possible with traditional methods. For example, predictive analytics can be used to identify trends and patterns. This information can be used to make better decisions about product development, marketing, and sales.

Machine learning can be used to automate the process of analyzing data. This means that businesses can get insights much faster than before. Machine learning is also being used to develop new market research tools. For example, Google’s DeepMind is using machine learning to develop a system that can predict consumer behavior.

The use of big data and advanced analytics is revolutionizing market research. By 2023, these tools will be essential for any business that wants to stay competitive.


Since knowing what your customers want is so important, we’ve listed some Market Research Tools to try:

1.  Think with Google

Google offers a wide range of tools to help eCommerce businesses grow. One such tool is Think with Google, which provides insights and trends about how consumers are searching for products online. This information can help businesses understand what products to market, where to market them, and how to appeal to potential customers.

Additionally, Think with Google offers resources like case studies and whitepapers that provide more in-depth information about specific topics related to e-commerce. Overall, Google’s suite of tools provides valuable insights that can help any business improve its online presence and ultimately increase sales.

2.  FAQFox

FAQFox is a tool that can help e-commerce businesses by providing them with a platform where they can answer customer questions. This can help businesses to build trust with their customers and improve customer satisfaction. FAQFox also allows businesses to track customer engagement, so they can see what content is most popular and learn more about their customers.

3.  KeywordsFX

KeywordsFX is a tool that can help e-commerce businesses by providing valuable keyword data. The tool allows users to get an understanding of what keywords are being used to find their products, as well as the competition for those keywords. This information can be used to adjust product titles and descriptions, in order to increase traffic and conversions.

4.  BuzzSumo

BuzzSumo is a content analysis tool that can help e-commerce businesses by identifying the most popular content on the web. This information can then be used to create similar pieces of content, which in turn could lead to increased traffic and sales. Additionally, BuzzSumo can also be used to find influencers in your industry who could help promote your content.

5.  Google Alerts

Google Alerts is a free tool that allows e-commerce businesses to stay up to date on their online presence. It notifies you when your company or brand is mentioned on the web, including on blogs, news sites, and social media platforms. This allows you to quickly respond to any negative sentiment and protect your online reputation. Additionally, Google Alerts can help identify new opportunities for marketing and promotion.

6.  Hootsuite Insights

Hootsuite Insights is a social media analytics tool that can help e-commerce businesses track, measure, and analyze their social media campaigns.  They offer a wide range of features, including the ability to:

  • Track all your social media channels in one place
  • Measure your performance against your competitors
  • Analyze your audience demographics
  • See what content is resonating with your followers
  • Schedule and publish content

7.  U.S. Census Bureau’s Business Builder

The U.S. Census Bureau’s Business Builder tool can help e-commerce businesses in a variety of ways. The first way is by providing information about the demographics of potential customers in specific areas. This information can help companies to target their marketing efforts more effectively, and it can also help them determine where to open new stores or warehouses.

The Business Builder tool can also help businesses track their competition. It provides detailed information about other businesses in the same industry, including their size, location, and revenue. This information can give businesses a competitive edge by helping them identify new opportunities and target their rivals’ weaknesses.

8.  Pew Research Center

The Pew Research Center is a nonpartisan American think tank that specializes in research on public opinion, social trends, and demographic issues. The center conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. It also studies the internet and technology use by Americans.

Their website offers e-commerce businesses access to data from their surveys on topics such as technology ownership and use, online purchasing behavior, and attitudes about the role of technology in people’s lives. This data can help businesses understand the needs and wants of their customers and make better decisions about how to design their websites, products, and marketing campaigns.

9.  Statista

Statista is a great online resource for business owners looking to gather data on various aspects of the eCommerce industry. The site offers access to detailed statistics and reports on everything from online payment methods to global shipping trends.

In addition, Statista provides user-generated content through surveys and polls, which can be helpful for getting an accurate snapshot of consumer behavior. All this information can help business owners make informed decisions about their eCommerce operations.

10.  Survey Monkey

SurveyMonkey is one of the most popular survey tools on the internet. It’s used by businesses of all sizes to collect data about their customers and their products. But what many people don’t realize is that SurveyMonkey can also be used to improve e-commerce business.

One way that businesses can use SurveyMonkey to improve their e-commerce operations is by using it to create customer satisfaction surveys. These surveys can help you track how well your business is doing in terms of customer satisfaction, and they can also help you identify areas where your business could improve.

Another way that businesses can use SurveyMonkey to improve their e-commerce operations is by using it to create product satisfaction surveys. These surveys can help you track how well your products are doing in terms of customer satisfaction, and they can also help you identify areas where your products could be improved.

11.  Typeform

Typeform is a great tool for e-commerce businesses because it allows customers to easily input their information. This makes it easy for businesses to get the contact information they need from customers, and it also makes it easy for customers to provide that information. Additionally, Typeform offers a variety of question types which can be helpful for businesses trying to gather specific information from their customers.

12.  Zoho

Zoho is a suite of online business tools that help you run your entire e-commerce operation, from creating and managing your products to processing payments and tracking sales. With Zoho, you can manage every aspect of your business in one place, making it easy to keep everything organized and streamlined.

Additionally, Zoho’s integrations with popular shopping carts and payment processors make it easy to get started selling online.


How to Use Market Research Tools To Achieve Accurate Results

The most effective way to use these tools is by combining them and using the information that they provide to make informed decisions. Here are some tips on how to do this:

  1. Use different types of market research tools in order to get a more complete picture of your target market. This will include both primary and secondary research sources, as well as online and offline resources.
  1. Be sure to analyze all of the data that you collect in order to identify patterns and trends. This information can be used to make informed decisions about product development, marketing strategy, and more.
  1. Always keep your target audience in mind when conducting market research. This will help you focus your efforts and ensure that you are getting the most relevant data possible.



It’s hard to believe that we’re already at the end of the year, but with 2023 comes new changes and opportunities in the world of market research. In this article, we’ve outlined some of the most important market research tools that will be transforming your business strategy in 2023. These cutting-edge technologies are sure to help you gain a competitive edge in today’s ever-changing marketplace. We hope you find them as useful as we do!

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