Digital Public Relations
If the term public relations brings to mind thoughts of mundane press releases, you might be a decade or two behind. In this age, digital public relations brings your brand story to the forefront of the conversation through a network of strategic and competitive partnerships.
You can’t start a digital PR campaign until your objectives are defined
In the olden times of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increasing brand recognition.
Design an impactful link building strategy
Link building is a core element of successful digital public relations. To earn enough reputable links back to your site not only demonstrates authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.
Active outreach and strategic relationships intensify your brand story
As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.
Did You Know?
As more consumers become savvy and guarded against targeted advertising, it’s becoming vital that the way you communicate with your audience evolves as well.
We do more than just Digital Public Relations
Having a digital public relations strategy is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond website accessibility.
Explore our full suite of digital marketing services
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