The Importance of Refreshing Outdated Content
You have outdated content on your website and should make updating it part of your editorial calendar. Need reasons to refresh outdated content? Then check out our blog for some tips!
How Healthcare Marketing Needs to Use Google’s New E-E-A-T
Google used to follow the E-A-T principle which stands for Expertise, Authoritativeness, and Trustworthiness, but recently added an extra E, so it is now E-E-A-T. The new "E" stands for Experience.
4 Reasons Businesses Should Use Instagram Stories
Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform. Instagram Stories are a quick and easy way to engage.
Healthcare Content Ideas For Your Content Marketing Strategy
To create a content marketing campaign you must be constantly aware of trends and have a creative content team that knows how to adapt them to your brand and product or service you sell specifically.
What Google’s Helpful Content Update Means for your SEO
The latest Google algorithm change has re-asserted that content is king. The Helpful Content update now prioritizes high quality content that provides value over content written only for SEO.
SEO & Content: Ways Content Is Important in SEO
Learn about the 5 different ways content is good for SEO. In fact, SEO without content will only go so far.
LinkedIn Posting to Market Healthcare Organizations
Whether you’ve been in the healthcare industry for years or just starting, we’ve outlined a step-by-step approach to using LinkedIn social posts for Healthcare B2B Marketing.
5 Tips for Choosing Content Marketing Topics
Documenting your content marketing goes beyond what content you’re creating. Ask yourself why you’re creating it, whom you’re creating it for and what channels you’ll use to support it.
Building a Marketing Tech Stack
Your chosen technologies will be impacted by factors like your budget and the type of business you have.