Connection Between Marketing and Sales
Understand why Sales and Marketing teams should not have two different funnels to get clients, but instead should have a single well-defined funnel to achieve both teams' goals.
We Launched An eBook Marketing Strategy in 2021 – Here’s How
With a well-planned eBook marketing strategy, you can begin generating qualified leads. So how does one get started? Read on to learn more.
Digital Marketing as An Investment, Not An Expense
Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about its benefits here.
Analyze Competitors’ Marketing to Get Ahead
Digital Marketing Strategy Guide: Create a Marketing Funnel
Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy.
Infographic: The Science Behind Creating Buyer Personas
Tracking Insights that Matter with SMART Goals
A review of SMART goals and web analytics, plus the recording from our Ahead of the Curve webinar on How to Track the Insights that Matter Most to Your Business.
Digital Marketing Strategy Elements for Success
How to Redefine Marketing Strategy Post COVID-19
As the market recovers, new customer behaviors and trends will unfold. You must take some time to monitor the marketing trends in your market and industry.